There are many mistakes new webmaster's make when launching websites. One of the top mistakes in neglecting site functionality and only concentrating on design. One of the top mistakes webmaster's make is not keeping links up to date. Links within your content should be check periodically to make sure they are in working condition. The goal of all webmaster's is to have repeat, dedicated visitors. You should perform last minute checks of your site, from the stand point of the visitor to make sure the site is error free.
Is there a favicon on your website? If it is lacking one, put a favicon on your website. Using something as simple as a favicon can make a big difference to your overall branding efforts towards your website. The favicon appears in their browser in the address bar and as well as in their bookmarks list if they happen to bookmark your site. The favicon does not have to be fancy. Just make sure it's simple enough for your visitors to understand and at the same time makes it very clear as to what your site is about. You can use a section of your logo for your favicon. Whatever works for you, but make sure the website has a favicon. Having a fortified back-up plan already established before your launch date is essential if your site consists of a large database. Not having adequate protection in place will just end up costing you time and money, so a good backup plan should not be taken lightly. As they say, it's better to be safe than sorry. If you're using the WordPress platform to manage your content, then you can easily install the WordPress Database Backup plugin where it automatically emails you the backups. If your site is built on another platform, you may have to backup your data manually.
If your website functions at, look at it and make sure that all is working just fine. For example, if you have a contact page on your site, test it out and send yourself an email to see if your get an error and that the email is received properly. You will have to make sure that your site as a whole works fine. A lot of times it can be just a little error that causes you to lose a sale because something was wrong with your website. You should also ask your friends and family to test your site and take their feedback. This is because sometimes because testing it yourself will not provide the same results. There are so many things to consider when judging the performance and overall effectiveness of a website. Perfectionist or not, no amount of scrutiny is going to reveal everything that is wrong with your website before the launch date. But that doesn't mean you simply take it easy and let your site launch in whatever condition it is. The same effort you put into your site pre-launch, should be the same after you publish it too as this is what is going to give you the best conversions and sales.
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