Many startups are realizing the importance of having a dedicated website. There are many free hosting offers available and you will have to investigate it further to see whether the packages suit your needs. Whether you decide to attempt the project yourself, or outsource it to a professional designer, there are a few basics you should know about Small Business Web Design.
Visitors should know, the moment they land on your home page, who you are and what your business is all about. An eye-catching header design right at the top of your page will leave a lasting first impression. Your logo should be prominently displayed at the top left hand side of your page. Contact details should also be easily accessible. This includes a link for your email address and a phone number, clearly displayed. These details should also be on the contact us page, along with a contact form.
Mission and vision statements are all very touching and nice, however your visitor is there to get a problem solved. He or she wants to know if you can do this and what it will cost him. They want to spend as little time on your website as possible. Prices on your website will save the visitor from having to phone in to get this information. Browse some of your oppositions websites and see what they do not have on their sites. If the missing information is relevant then add it to your web site.
Easy navigation is key. Many people want to access information they want in a single click. If your site is too comprehensive, add a search box. Be sure to title your pages properly and appropriately. Unique titles and keyword phrases will make for great ad copy.
Clear and clean designs are also a good idea, as is not using more than three varied fonts. Colors should not exceed three either. Using more than this will make your website appear sloppy. Get the balance right between pictures and words. Too little text will not help you to get your website seen.
When you add photos to your site, size them properly using the appropriate software. Do not use the cursor at the corners of the photo to decrease the size of the photo, as it will look smaller, but still take a lot of time to load in a browser. The same goes for flash sites. Many people, who are searching the web for something specific, know that flash is just that. It is all about looking impressive and rarely offer any useful information. Therefore, they simply click along to the other search results and give your site a miss. Rather stick to CSS (Cascading Style Sheets), which is the favored format of search engines. Text navigation is also preferable to JavaScript.
If your site is going to contain news then keep the news current. Old news will not encourage visitors to stay long on your site. If you do not plan to update the news each week then rather not have a news page on your website.
Small Business Web Design is not very complicated if you are prepared to do some homework on the subject. You can so similar formatting, font and layout to that of your suppliers that you buy from.
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The need for a unique web page when you begin your business is recognized by your Lake Arrowhead web designer. Creative and professional small business web design will get your business off to a great start.
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